Role: Art direction, Ideation

In 2017, Airborne celebrated people's passions by helping them do more of "what they were borne to do." With 23% sales growth for the season, we created Airborne 2.0 by showcasing people's passion in 2018 using exclusively user generated content.

Agency: McCann New York | Client: Airborne

Role: Art direction, Ideation

When you’re doing what you were borne to do, you don’t want anything stopping you. That’s why you take an immune supplement. This year, take the only one proven to activate your immune cells—Airborne + Beta Immune Booster. You put your heart and soul into what you’re doing, so we made an immune supplement that works just as hard.

Agency: McCann New York | Client: Airborne

Role: Art direction, Ideation

When you’re doing what you were borne to do, you don’t want anything stopping you. That’s why you take an immune supplement. This year, take the only one proven to activate your immune cells—Airborne + Beta Immune Booster. You put your heart and soul into what you’re doing, so we made an immune supplement that works just as hard.

Agency: McCann New York | Client: Airborne

Role: Art direction, Ideation

When you’re doing what you were borne to do, you don’t want anything stopping you. That’s why you take an immune supplement. This year, take the only one proven to activate your immune cells—Airborne + Beta Immune Booster. You put your heart and soul into what you’re doing, so we made an immune supplement that works just as hard.

Agency: McCann New York | Client: Airborne

Role: Art direction, Ideation

When you’re doing what you were borne to do, you don’t want anything stopping you. That’s why you take an immune supplement. This year, take the only one proven to activate your immune cells—Airborne + Beta Immune Booster. You put your heart and soul into what you’re doing, so we made an immune supplement that works just as hard.

Agency: McCann New York | Client: Airborne

We continued our support of Airborne consumers by hitting consumers with our messaging in immune threatening situations and keeping he message contextual to where they were being viewed.

We continued our support of Airborne consumers by hitting them with our messaging in immune threatening situations, i.e. the subway, the airport AND the gym. Yikes.

We continued our support of Airborne consumers by hitting them with our messaging in immune threatening situations, i.e. the subway, the airport AND the gym. Yikes.

We continued our support of Airborne consumers by hitting them with our messaging in immune threatening situations, i.e. the subway, the airport AND the gym. Yikes.

We continued our support of Airborne consumers by hitting them with our messaging in immune threatening situations, i.e. the subway, the airport AND the gym. Yikes.

But that's not all... we took our support to the next level by utilizing Google's Vogon technology to create contextualized YouTube bumpers. Targeted based off of the video that was being watched, these bumpers would inform viewers that, with Airborne, they can "keep doing what they were borne to do." We created content based off specific verticals that our target audience was passionate about.

But that's not all... we took our support to the next level by utilizing Google's Vogon technology to create contextualized YouTube bumpers. Targeted based off of the video that was being watched, these bumpers would inform viewers that, with Airborne, they can 'watch this kid video for 300th time...today,' or 'continue wearing their lucky underwear all season long' (if they were watching, say, football highlights). In short, they can "keep doing what they were borne to do."

But that's not all... we took our support to the next level by utilizing Google's Vogon technology to create contextualized YouTube bumpers. Targeted based off of the video that was being watched, these bumpers would inform viewers that, with Airborne, they can 'watch this kid video for 300th time...today,' or 'continue wearing their lucky underwear all season long' (if they were watching, say, football highlights). In short, they can "keep doing what they were borne to do."

But that's not all... we took our support to the next level by utilizing Google's Vogon technology to create contextualized YouTube bumpers. Targeted based off of the video that was being watched, these bumpers would inform viewers that, with Airborne, they can 'a this kid video for 300th time...today,' or 'continue wearing their lucky underwear all season long' (if they were watching, say, football highlights). In short, they can "keep doing what they were borne to do."

But that's not all... we took our support to the next level by utilizing Google's Vogon technology to create contextualized YouTube bumpers. Targeted based off of the video that was being watched, these bumpers would inform viewers that, with Airborne, they can 'watch this kid video for 300th time...today,' or 'continue wearing their lucky underwear all season long' (if they were watching, say, football highlights). In short, they can "keep doing what they were borne to do."

In addition to Vogon bumpers, we also created contextual six second bumpers to connect the need for Airborne to the content that viewers were Youtubing.

Since there were 172 of these videos, here are a couple of my favorites!

Since there were 172 of these videos, here are a couple of my favorites!

Since there were 172 of these videos, here are a couple of my favorites!

Since there were 172 of these videos, here are a couple of my favorites!

Work

Airborne 2.0Television, Digital, Youtube, Preroll, Vogon, UGC

MegaRedTVC

AirborneLaunch, TVC, Digital, OOH

Citibank #IncredoubleProduct Launch, Social, Digital

ChevronExperiential, Design

H2OhNoProduct Design, Branding, Logo Design

Moby DickDesign